Founders Note

“After years of highs, lows, learning, and failure—seeing both great talent and broken leadership—I remain an optimist. I believe we can make work smarter, simpler, kinder, and clearer, because the cost of poorly run companies is one we share as a society in the long term. This work in every shape will forever remain important to me”- Shweta Shukla, Founder & Operator

The Builder Crew

Founder & Operator

Shweta Shukla

Shweta Shukla is a global HR and organisational strategy leader with over two decades of experience across high-growth tech and multinational companies. She has held senior roles at Meta and Netflix (VP of Talent, APAC), and most recently served as Chief People Officer at Lenskart, leading people strategy at scale. Shweta is the Founder of The Culturegram, advising organisations on leadership, culture, and organisational effectiveness. She has been an advisor to Wavemaker Partners (SEA focused VC firm) and is currently a board advisor to Newing (Vietnam based leadership and culture development company). She currently lives in Singapore

Advisor

Chaitra Reddy

Chaitra brings over 15 years of experience spanning global tech giants like Meta and high-growth startups like Lenskart. A Strategic HR and Talent Leader dedicated to unlocking the potential of high-impact teams. She has a proven track record of scaling teams from the ground up and navigating complex realignments across the APAC and Middle East markets. She focuses on translating high-level vision into regional success by empowering leaders and teams to deliver lasting, measurable impact. Chaitra is currently a Coach in training and also advises start up’s and SMB’s on building their people engine. She currently lives in Singapore.

Advisor

Preeti Shivane

Preeti Shivane is a senior operations and go-to-market leader with 18+ years of experience building and scaling high-performing teams across APAC and global markets. She has held senior leadership roles at LinkedIn, Netflix, and Meta, where she led sales growth, customer experience, and large cross-functional programs across multiple regions — with a consistent track record of building the systems, processes, and teams that make growth sustainable. Preeti advises early and growth-stage businesses on GTM strategy, operational design, and customer experience, bringing both strategic clarity and hands-on execution expertise.

How We Work Why It Matters

Smart

Build efficient, tech-driven systems at the core. Use your own and other people’s time wisely.

Simple

Focus on a few things that matter, design for simplicity

Kind

Do the hard things with care, multiplying people’s effectiveness

Clear

Communicate more & openly, transparently, and with empathy